SystemsWise is a marketing and systems podcast and YouTube channel for small business owners. Episodes are short and packed with actionable advice. The podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you’ve got, from where you’re at now. The channel is hosted by systems expert and author Gareth Everson. Find it on Spotify, Apple, YouTube, Deezer (US), iHeartRadio (US), Pandora (US) or wherever you get your podcasts. Be sure to hit follow or subscribe so you never miss an episode.
![[Video] Get more sales by creating your signature sales offer (Ep12)](https://getsystemswise.com/wp-content/uploads/2024/03/Ep12-How-To-Get-Your-Signature-Sales-Offer-Just-Right-Featured_1-1080x630.webp)
If you're anything like many of the solopreneurs I've had the pleasure to work with, the mere mention of the sales process might just send a shiver down your spine. It's hardly surprising, really. After spending years honing your craft, the thought of then having to sell your services, discuss...
![[Video] Sales meeting processes for non-sales people (Ep11)](https://getsystemswise.com/wp-content/uploads/2024/03/Ep11-Better-Sales-Meeting-Processes-Featured_1-400x250.webp)
Ever found yourself staring at the calendar, seeing a sales meeting looming and feeling that flutter of nerves? You're not alone. Here in the solopreneur world, where we wear all the hats, the...
![[Video] Lead education: how to follow-up in the first 90 days (Ep10)](https://getsystemswise.com/wp-content/uploads/2024/03/Lead-education-transform-clicks-into-commitments-Ep10-400x250.webp)
Lead education turns online clicks into genuine commitments. In this episode, I share how to capture your leads' interest with emails and content that gradually build trust. For solopreneurs eager...
![[Video] Step-by-step lead generation: the who, the how and the where (Ep9)](https://getsystemswise.com/wp-content/uploads/2024/03/Ep09-Step-by-step-lead-generation-the-who-how-and-where-400x250.webp)
There aren't many business problems that can't be solved with more qualified leads. It's a hugely important, and yet massively understood and underestimated skill for business owners. Let's face it,...
![[Video] The top 10 ways to do lead capture on your website (Ep8)](https://getsystemswise.com/wp-content/uploads/2024/03/Ep8-Top-10-Ways-To-Do-Lead-Capture-On-Your-Website-400x250.webp)
There's a harsh lesson in business that out of every 100 first-time visitors to your website, only a couple will be ready and a good fit to buy from you right away. For the 98% who don't, you need...
![[Video] Put fizz in your 3 core sales and marketing systems (Ep7)](https://getsystemswise.com/wp-content/uploads/2024/02/Ep-7-Put-fizz-in-your-3-core-sales-and-marketing-systems-webaite-400x250.webp)
What systems do all successful businesses have in common? On this episode, I help you to understand how to attract leads, onboard new clients, and delight them with the right processes. In it, I...
![[Video] How to generate leads from low-cost offline sources (Ep6)](https://getsystemswise.com/wp-content/uploads/2024/02/Ep6-Low-cost-ways-to-generate-leads-offline-400x250.webp)
Looking at the world of offline lead generation. Networking, direct mail and leaving flyers all offer untapped potential for you. Discover innovative approaches like personalised business cards and...
![[Video] Using social media to generate leads (Ep5)](https://getsystemswise.com/wp-content/uploads/2024/02/Ep5-Using-social-media-to-generate-leads-v2-400x250.webp)
Social media has become an integral component in generating interest for businesses beyond their websites. Gareth explores the dilemma faced by businesses in deciding where to post and how much time...
![[Video] Lead magnets demystified: what works best for funnels (Ep4)](https://getsystemswise.com/wp-content/uploads/2024/02/Ep4-The-best-lead-magnets-at-different-stages-of-the-sales-funnel-v2-400x250.webp)
Discover the key to creating impactful lead magnets that resonate with potential clients at different stages of the marketing funnel. Uncover how simple, strategic lead magnets can efficiently guide...
![[Video] The 3 stages of the sales funnel: TOFU, MOFU & BOFU (Ep3)](https://getsystemswise.com/wp-content/uploads/2024/02/Ep3-The-3-stages-of-the-sales-funnel-TOFU-MOFU-BOFU-v4-400x250.webp)
Explore the power of top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU) in guiding prospects through the buying journey. Learn how to create compelling content that resonates...
![[Video] Understanding your clients’ problems for better conversions (Ep2)](https://getsystemswise.com/wp-content/uploads/2024/02/Ep2-Understanding-client-problems-for-better-conversions-v5-400x250.webp)
Uncover practical techniques for understanding and addressing client problems that resonate with your target audience. Discover ways to attract and engage potential clients by speaking their...
![[Video] What to say and do on your website to get leads (Ep1)](https://getsystemswise.com/wp-content/uploads/2024/02/Ep1-What-to-say-and-do-on-your-website-to-get-leads-v6-400x250.webp)
Uncover the keys to crafting compelling website copy that resonates with potential leads. Explore the balance of written content and impactful images to create an engaging user experience. Delve...